label offset

[ESRI software] The distance a label should be from the feature it labels. A label offset and a maximum label offset can be set for point features. Maximum label offsets are expressed as a percentage of the label offset. For line features, a label offset can be set from the line (similar to the label offset for point features) and along the line (which controls the position of the label relative to the ends of the line). Label offsets are not available for all label position options.